Push To RCS, but Pop to Allo
Tech giant Google is all set to pause its investments in its messaging app Allo, it doesn’t mean Google will drop the application, but you will not receive any further updates as it concentrates on an Android alternative to Apple’s iMessage.
Google did market Allo as a great messenger application for Android devices and loaded it with a lot of features, including stickers, GIFs and after a while, even a web-client.but, It’s no secret that Allo didn’t pick up in quite the way that Google hoped. Sure, it garnered some interest at launch because it’s Google. It’ll take Google more than just another chat app to get Android users to its own platform, and according to Google, that thing is RCS.
RCS? What is that
RCS stands for Rich Communication Service, is the communication between mobile carriers and between phone and carrier. It is aiming to replace SMS messaging with a text-message system that is richer and more interactive to the user. Similar to Apple’s iMessage system, RCS will offer group chat, high-resolution photo sharing, read receipts etc.
Google is calling this new RCS product as ‘Chat’ that is a carrier-based service, not a Google service, But Google has admitted that so-called ‘Chat’ won’t give the company the same degree of control that Apple has with iMessage, and users probably won’t see the same privacy protections that other popular messaging services provide, that is there will be no end-to-end encryption followed by the application. Taken all together the development of ‘Chat’ is a great gamble, the product could end abandoned, a result like in the case of Hangout.
More than two dozen wireless carriers and handset makers around the world have committed to embedding the technology in their products but Google has to onboard more carriers for the success of the application to compete against the best in the industry, The Apple.
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