Do you want to build a website for your business? Read this article to know about how you can design your website to be the most efficient.
When looking for products or services, people always prefer the internet. With just a few clicks, they can find almost everything that they are looking for. If you own a business, building a website is a necessity now. Having a website will make people familiar with your company and give them an idea of your products and services.
If you are reading this article, you must be looking for tips to build a new website or upgrade your existing one. Worry no more. We can help you with the easiest website builder, absolutely hassle-free!
However, to get your job done, you must know the basics of how it is done. In that way, you can be sure about the service that you are getting as well as spot any flaws. Here are our top tips to help build the most efficient website for your company!
1. Create a Cell Phone Friendly Website
Think about how much time you spend on your phone. We bet it is more than five hours! Do you shop online? The answer is probably yes. People tend to use their cellphones to visit websites more often on their phones, thanks to their size and convenience. This is the reason your website should be cellphone friendly.
If your website doesn’t work well on phones, the chances are high that people won’t look it up again even on their computers; this will throw your website entirely out of the race with your competitors. So make sure that your website runs smoothly and gives the users a positive experience on their phones.
2. Make Your Website More Visible
When was the last time you googled something and went on the second or third page to find a website? Probably never! It is pronounced that people will click on the websites on the first page of the search results and seldom beyond that. So how do you make your website appear on the first page? Have multiple domains that will link to your website.
The domains should say something about your business. This will make users enticed to click on the link and hence, get directed to your page. Other SEO, content marketing, keyword analysis, and paid advertisements can also increase your website traffic.
When the user visits your website, ensure that they get precise information, especially your contact details. These should appear on the top of your website’s homepage so that they are easy to find. Nobody wants to scroll through a whole website to discover how to reach out to you.
3. Offer Smooth Navigation
There are a lot of websites that are hard to navigate. You can’t find where the search button is or how to go back to the home page from another page. This can be pretty frustrating for a user. So make sure that your website is easy to navigate. Label your tabs clearly, perhaps with different colors to make them stand out and easier to locate.
4. Keep it Precise
Would you like to go through a website that is piled up with information with monotonous fonts? Too much information can effortlessly bore users and discourage them from using your website again. So you must keep your content precise yet informative enough.
5. Accuracy is Key
Your website should not only contain precise information, but it should also be accurate. If your users are not benefiting from your website or get incorrect data, they certainly won’t come back! Make sure you put the right things in the right way on your page. To do this, you need to know what a reader wants when they search for something. Add information according to their demand and not something irrelevant. Also, beware of spelling errors. This can be a massive turn-off for users.
6. Speed Up
If a page on your website takes forever to load, no one is going to wait! And by forever, we mean more than 15 seconds. In today’s world, speed is the key. Nobody has time to wait for pages to load. They would much rather go on another website that would provide them with faster results. Make sure your page loads within seconds and the downloads are faster. Have an up to date software and use a website domain that can keep up with your bandwidth requirements.
7. Call to Action
Have they ever seen a “Play Now” button appearing beneath an ad on youtube? This is called calling to action. In simple terms, it is an invitation for users for different purposes, such as buying a product or signing up for a service. Having a button or a link that redirects users to sign up to your website or get a product offers convenience. Make sure that your call to action appears on the top or somewhere noticeable so that it is not too hard for users to find.
8. Don’t go Overboard with Design
No doubt that a colorful website is indeed attractive but going overboard with how your website appears can be confusing and too much for users. The design should be simple yet elegant.
It is a good idea to follow one particular theme regarding colors. Maybe choose contrasting colors for the tabs. Keep the information in small paragraphs or bullet points. And don’t forget how the page appears on mobile phones. If your website has too much going on, then it can easily distract a user. So you must keep your website design simple.
9. Bond with Customers
How awesome would it be if a website could make you feel like you’re a part of them? This is a fantastic strategy to keep your users coming back to the website. For this, you need to provide information about your company so that the users can relate. For example, you can add photos along with the names of your top employees on the About Us page.
This will make users feel like they know you, at least by face. Another great idea is to keep a “chat” option available so that users can discuss with an employee or even a bot before they take a service. This will make them feel like taking suggestions from a friend. By doing this, you can keep your old users hooked and grab new users too!
10. Give Control to Customers
If you want more customers on your website, you need to give them some control. For example, if you are selling products, make sure to include a wide range of options for them to select from rather than just one solid option. Give them choices of colors, sizes, materials, and, most importantly, prices. People with a specific budget can easily choose products from their respective affordability and preferences. This will give them a sense of control while they are on your website.
11. SEO for the Win
As we discussed above, appearing among the top search results is very important to draw customers. SEO is the MVP when it comes to ranking on searches. SEO stands for search engine optimization. As the name suggests, you optimize search engines in such a way that every time someone types in a word related to your product or service, your website pops up first.
This is mainly done by studying keywords that users primarily type while searching for a particular service or product and incorporating those comments into your website. The more words like these you have, the higher chance of your website ranking.
It is essential to understand that SEO is not a one-time thing. A lot of websites have SEO done on them. So if you don’t keep up, your website will start lagging. Also, the words typed by users can change over time. Ensure that SEO in your website is done and monitored regularly to go up or maintain your position on the search result place.
12. Monitor and Regulate
Like your website needs regular SEO, the whole website needs to be checked from time to time. Your website must constantly be evolving and not stand in one place forever. Keep it up to date with new information and trends. Test to see if there are any bugs or 404 errors. In this way, you will achieve absolute customer satisfaction. Remember, you need to keep up with the fast-paced world if you are here for business.
Are you building a Website? Do it Right!
Building a website requires planning. It is not a one-day job. You can’t just think that you’ll make one and do it in one day. You need to research the market, analyze your competitors, and design your website in such a way that attracts more users. We are here to lend a hand to do this hard part for you to enjoy the benefits!