There are all kinds of advice out there for marketers on how to best manage social media. In fact, there is so much information out there it can be difficult to know what advice to follow and what to skip.
This is why, today, we’re going to start by making two strong recommendations. First, always collaborate with professional content creators. An academic assistance website that specializes in content development help avoid some of the more common pitfalls in content creation and presentation.
Next, seek out verifiable, sound advice about your content strategy. Follow only proven methods used by real social media influencers who are getting results that many brands and marketers never will. Today, we would like to offer just that: some excellent, sound, and proven advice from influencers and professionals who are out there making their marks right now in social media marketing. How many of these strategies have you already tried? In which areas could you be doing a little better?
Follow and Emulate Your Competitors
Ian Cleary, the founder of Razor Social, does a practice of consuming and engaging with his competitors’ channels. He emulates elements of content that get proper engagement and tailor them to his audience, providing a unique and personalized content experience.
What kinds of posts get the most likes and shares? What type of blog content gets the best engagement? How is the competition using visuals and what are they communicating through them? These considerations are foundational for being able to tap into the momentum of your competition.
Ian also recommends tools like SEMRush that show metrics like the specific keywords that bring competing for sites the most traffic. This allows you to use the same keywords in your content and capture some of their traffic. Over time, this will improve rankings and attract more organic traffic to your content.
Create Content that Educates and Engages
Content that targets pain points and guides users in the direction of solutions always gets proper engagement on social media. Melanie Perkins, CEO of Canva understands cause and effect aspect of this concept well:
“Create content that educates your users and helps them to improve their game – they will become loyal followers and genuinely engage with your content.”
The concept of genuineness is essential here. The more people perceive that a brand understands them and cares about them, the easier it is for that brand to establish and maintain trust. Create content with genuine intent. Steer the conversation toward solutions, not purchases.
Present Quotes and Other Textual Messaging Visually
Visuals can be used as a useful tool for emphasizing textual messaging. When done well, text-based imaging can have an even more profound effect on engagement. Visual content that resonates with the viewer creates a sense of familiarity that was plastering a brick of text into a status update can’t.
Ben Wong, Developer of the WordSwag app, put it this way:
“Visually tasty quotes and messages are a great alternative to photos. They’re a wonderful way to engage and inspire your audience, too.”
Keep in mind that it can be touch-and-go monetizing visual content that is predominantly text on social media. Facebook, in particular, has strict rules about restricting marketing language in visuals that rely primarily on a text. Text-based visuals must strike the right balance between self-promotion and entertainment, or they could get flagged.
Optimize Visual Content
“Create great visual content on your website but also make sure it’s optimized, so it gets shared.” – Ian Cleary
There is plenty of talk about Search Engine Optimization (SEO), but there is a hugely disproportionate amount of discussion about social media optimization. The crazy part about that is that, in at least certain ways, the latter is far more critical. Social media optimization feeds SEO, but it doesn’t necessarily work well in the opposite direction.
Various tools and services can help with this task, but most of it comes down to knowing how to produce and present content correctly from the start. That article from Sprout Social targets many areas that many marketers neglect including:
- Profile and content optimization
- Relevant, responsible keyword usage
- Smart visual optimization strategies
- Tracking relevant metrics
As a final note, it is highly recommended to utilize the resources linked in this article and also follow the experts and influencers we’ve cited. These people are out there, right now, using the advice they give and experiencing impressive levels of success.
Beyond that, always take your cues from people who can demonstrate that their advice works. Not all self-proclaimed experts can. The people and resources cited here are a great place to start building a stronger presence and following on social media.