Most companies hope to see their website at the top of the search engine results. That means gaining visibility from not just a wider audience but more relevant and targeted potential customers.
However, like all aspects of running a business, it’s easier said than done. There’s a lot that SEO consulting firms factor into a content marketing strategy for businesses, including the three different areas of SEO known as technical, on-site, and off-site. These strategies are all different but work together to make it easier for businesses to reach their SEO goals.
So, what are each of these three areas of SEO, and what do they offer? Read on to learn what they can do for you.
What is Technical SEO?
Did you know that simple technical factors like the speed of your site or whether your links work can affect its placement on search engines? Technical search engine optimization refers to rectifying and focusing on these areas.
A few things that are commonly involved in the technical SEO side of the process include:
- Opting for small file sizes for images placed on the page
- Ensuring that the webpage is adaptable to both desktop and mobile viewing
- Enhancing the speed of the site
- Getting rid of duplicate content or duplicate metadata
What is On-Site SEO?
When someone speaks about on-site SEO, they’re talking about changes that readers can see. Keywords, titles added, and more are all things that both the search engine and the reader use to evaluate the page.
On-site strategies involve altering how search engines will read your page so that it will be ranked higher in results. However, because this type of SEO is visible, you also have to cater to how the viewer will read your page. This means you can’t just cram in keywords while making the entire piece unreadable.
This delicate balance is part of why so many companies opt to work with an SEO consulting firm. Experts use their experience to create a carefully cultivated page that satisfies both search engines and potential clientele.
What is Off-Site SEO?
Off-site SEO techniques can also help show how relevant your page is to a topic. Backlinks and guest posts make up the backbone of this process.
These strategies focus on generating links on other websites that direct readers to one of your pages. It’s a valuable way to show search engines that your page is relevant on other websites and, therefore, should be near the top of relevant search results. The more your page connects via links and guest posts to other valid sites on the internet, the more authority you build.
The Bottom Line
Technical, off-site, and on-site SEO are all crucial elements that go into ranking your site on search engines. It’s important to understand that each of these areas of SEO works together to bring results, rather than only focusing on one area as part of your ranking strategy.
Whether you work with a firm or try it internally, we recommend making sure you have a polished and optimized website before diving deep into backlinks and guest posts. This way, when potential customers are directed to your site, they get the best first impression of your brand possible and encounter plenty of CTAs for conversion.