If you’ve recently started a website, you probably know how difficult it can be to appear on Google’s front page. With so many other competitors out there (and over billions of indexed webpages), it can seem impossible to improve your ranking.
However, while it can be a challenging process, there are steps you can take to attract more traffic. By following the right strategies, you can soon see incredible success in a short time frame.
Interested in learning more? Below we are going to discuss seven effective ways to improve your website ranking on Google.
Let’s get started!
Identify and Target the Right Keywords
The first step in improving your traffic and ranking is to identify the right keywords. You need to understand what phrases your target audience is using to search for your products, services, or information that is relevant to your industry.
Specific online tools can help with this, but it can also be worth speaking to a great seo company. From here, you can optimize your website’s pages, content, meta descriptions, and title tags. Customers that are searching for something specific will come right to your page.
Create High-Quality Content
Content is critical for every business – and in more than one way. Firstly, Google’s algorithm gives priority to those that have unique high-quality posts on their sites. Secondly, the right information can improve your comments and likes as it has great value to your readers.
What you create for each of your platforms must be original, informative, and engaging for your audience. It’s also a good idea to include images and videos that can be optimized for visual search.
When it comes to choosing content types, there are many different options. These include things like articles, blog posts, product descriptions, infographics, and even user-generated content. What’s best for your business depends on both your industry and your target audience.
Optimize Your Performance
The overall performance of your website is crucial for many different reasons. A faster-loading page that is responsive and mobile-friendly will easily stand out amongst competitors.
Run a test to see how quickly your site is loading – it should ideally be under three seconds! If you notice a delay, it’s worth taking a few basic steps.
For instance, practical measures include setting up a content delivery network, taking advantage of browser caching, and using fewer plugins. With some patience, you’ll have a fast site that your viewers will be grateful for.
Build High-Quality Backlinks
Backlinks are links on other websites that direct back to your site. Google favors those that have high-quality backlinks as it’s a sign you are sharing valuable information.
To get more, focus on creating quality content and promoting it through a variety of channels. You may also identify bloggers, influencers, and other websites in your niche that are established and request a link back to one of your pages.
Use Internal Linking
Alongside backlinks, don’t forget to use internal linking on your site too. Linking from one page to another has many benefits and can improve your visitors’ user experience.
They can find information more easily and it assists search engine algorithms in understanding the structure and content of your site. It also enables you to promote important pages and high-selling products.
Use Social Media to Promote Your Website
Social Media is one tool that all businesses should take advantage of. By identifying the social media platforms that your target audience uses regularly, you can encourage and direct individuals back to your site.
Include links to your website in your posts and drive your followers to share and interact with your content. This not only helps to improve traffic but also encourages engagement with your audience that can be used as reviews and testimonials. It’s a win-win!
If you have a marketing budget, consider using paid promotions if necessary to increase reach even further. Most apps allow you to track and analyze your data to find a strategy that works for you.
Conduct a Website Audit
Lastly, one of the best tips to follow is to make sure you conduct a website audit. This allows you to identify any technical issues that may be impacting your ranking.
Various tools can help with this but do some research to find what is best for you. They should be able to identify broken links, crawl errors, slow loading times, and other tech-related problems. Once you’ve found them, work on fixing them ASAP.
Keeping your website updated will also assist with this. Add new information regularly, keep up to date with the latest software, and optimize existing pages (not just your new ones).
Final Words
As you can see, improving your website’s ranking on Google requires time and effort. Following the above steps will improve your visibility, attract more traffic, and ultimately help you grow your business.
Just remember that this is an ongoing process and requires constant monitoring. Practicing and changing up your techniques and strategies will ensure you have the most success.
Good luck!
