Studies suggest that videos are significantly more preferred than any other form of content. It goes without saying that videos are much more appealing to the human brain as they offer a phenomenal visual illustration of your content to viewers.
Moreover, we’ll-edited videos can make all the difference in boosting sales, converting leads, and ultimately enhancing business performance. Small, medium and big businesses today are leveraging the power of videos for improving their social media strategy and so should you. Here are 5 reasons why videos can be your key to optimal business success.
1. Social Media Advertising Drives Sales
You might have already heard how relevant videos have become in the industry today. A majority of internet users across the globe prefer video content over most other types of content. Why do you think this is the case?
Well, video content is obviously more attractive as it boasts incredible abilities to lure your audience to your videos with pleasing visual content. A report from 2018 suggests that 93% of the brands were able to get more customers due to publishing video content on their platforms.
Moreover, about 88% of advertisers were highly satisfied with the ROI that their social video advertising strategies gained. Such statistics only highlight how prevalent social media marketing has become, especially for brands wanting to boost their customer base and ultimately increase sales.
A robust advertising strategy based on video can offer you far more sales than any other type of content available across the internet.
2. Videos Improve Trust Among Your Visitors
YouTube videos are a brilliant way to boost trust and integrity among your prospective customers and subscribers. When you’ve 100 subscribers, you’ll have the ability to customize your channel’s URL. So, if you have good subscriber base, you can strengthen your group. Videos also allow your brand to create a much more unique and engaging online presence. When you showcase unique and fun-loving content for your viewers, you are bound to create stronger customer relationships.
Videos let you showcase a very personal side of your brand. Videos such as behind-the-scenes videos are quite phenomenal in ensuring that your audience feels more connected to your brand.
Authenticity plays a crucial role in ensuring that your brand stands out in the highly competitive marketplace. If you have something different to offer on the plate, rest assured to boost your customer base. And this is indeed the greatest benefit of a good video marketing strategy.
An explainer video production agency can help you to create videos that explain your products or services in a clear and concise way, making it easy for your audience to understand what you’re offering. In addition, video can also be used to show off your company’s personality and build a rapport with your audience. By creating videos that are both informative and entertaining, you can quickly build trust with your visitors and encourage them to do business with you.
3. Videos are More Favored than Other Content Forms
As previously stated, videos are much more favored than most content formats. This is primarily because videos offer exquisite visuals to viewers and this, in turn, appeals to the human brain. Making use of a good online video maker can help you create some of the most outstanding videos that speak to your potential customers.
Apart from driving sales, videos have time and again proven their ability to boost more interaction, shares, and likes, compared to other content formats. A recent report by Quintly suggests that video content tends to attract viewers much more dramatically.
Furthermore, Twitter encountered a drastic increase in the number of retweets, by up to 6 times on video tweets. There are several more statistics that’ll encourage you to incorporate video into your advertising strategy. However, the mere fact that videos are much more in demand right now speaks volumes about why you should be turning towards video, now more than ever.
4. You Can Give Your Competitors a Tough Competition
One of the most pivotal reasons why you should be leveraging video is that your competitors are making use of them to connect with their audience. A majority of businesses of all sizes today are shifting to video advertising as a means to promote their respective products and services.
It might be quite obvious that your competitors may be making use of video to its fullest potential to attain optimal business success and so should you. If you can truly master the art of creating high-quality videos, you can not only impress your audience but can also give your rival brands a very tough competition.
After all, If you’re able to stay more engaging among brands similar to yours, you will unquestionably reach a larger group audience and persuade them to learn more about your brand.
5. Consumers are More Drawn Towards Videos
As previously stated, videos are much more favored by a majority of the audience. This itself should convince you that videos are the next big thing in the marketplace. If you aren’t particularly aware of how to get started with your video marketing journey, you can always get to know your customers more meticulously to learn what they prefer the most.
Your customers are your biggest assets. You don’t want to take them for granted. Make sure to create content revolving around the interests of your viewers.
Well, what makes video marketing ideal is that it offers some of the most striking benefits when done rightly. The good news is that creating and editing videos isn’t as challenging as you might think it is.
With the right tools and techniques, you are bound to impress your prospective customers and further encourage them to invest in your brand. It is extremely critical that you do sufficient research on how to create astounding videos and get your hands on some of the most remarkable editing techniques worthwhile.
More Useful Resources:
– Video Editing