If you want to sell your products on Amazon, you need to register for a Seller Central account. Seller Central is the online platform where you can manage your inventory, orders, pricing, promotions, reports, and more. In this article, we will guide you through the steps to optimize your Seller Central account and start selling on Amazon.
What is Seller Central Amazon
Seller Central Amazon is the web interface that allows third-party sellers to list and sell their products directly to Amazon customers. Unlike Vendor Central, where sellers sell their products to Amazon at wholesale prices and let Amazon handle the fulfillment, Seller Central gives sellers more control over their business operations and customer interactions.
Seller Central also provides sellers with various tools and features to help them grow their sales and improve their performance. Some of these include:
- Fulfillment by Amazon (FBA): Provides sellers with the ability to store their products with Amazon and let Amazon handle the packing, shipping, and customer service.
- Sponsored Products: A pay-per-click advertising program that displays sellers’ products on relevant search results and product pages.
- Brand Registry: A program that helps sellers protect their brand identity and access enhanced marketing tools such as A+ Content and Sponsored Brands.
- Seller Fulfilled Prime (SFP): A program that allows sellers to offer Prime shipping benefits to their customers while fulfilling their orders from their own warehouses.
- Amazon Business: A program that enables sellers to reach business customers and offer them special pricing, discounts, and tax exemptions.
How to Optimize Your Seller Central Account
Once you have created your Seller Central account, you need to optimize it to increase your visibility, conversions, and sales. Here are some tips to help you do that:
– Use high-quality images and detailed descriptions for your products. Make sure your images are clear, zoomable, and show different angles and features of your products. Use bullet points and keywords to highlight the benefits and specifications of your products.
– Optimize your product titles and keywords for search engine optimization (SEO). If your products are being searched for, use keywords that are relevant to what customers are looking for. Include the brand name, product name, model number, color, size, and other important attributes in your titles.
– Use competitive pricing and promotions to attract customers. Find out how much similar products cost on Amazon and other platforms and set your prices accordingly.
– Leverage FBA or SFP to offer fast and free shipping options to your customers. Customers are more likely to buy from sellers who offer Prime shipping benefits such as free two-day or same-day delivery. You can either use FBA to let Amazon handle the fulfillment for you or use SFP to fulfill the orders yourself while meeting Amazon’s high standards of delivery speed and customer service.
– Encourage customer reviews and feedback. Customer reviews are one of the most important factors that influence customers’ buying decisions and trust in sellers.
How to Compare Seller Central with Walmart Retail Link
Walmart Retail Link is another online platform through which third-party sellers can sell product on Walmart.com. Similar to Seller Central, Walmart Retail Link also provides sellers with various tools and features to help them manage their inventory, orders, pricing, promotions, reports, and more.
However, there are some differences between Seller Central and Walmart Retail Link that sellers should be aware of. Some of these include:
– Walmart Retail Link requires sellers to have a minimum annual revenue of $100,000 and a minimum order quantity of 10 units per SKU to qualify for the program. Seller Central does not have any such requirements and allows sellers of any size and scale to join the platform.
– Walmart Retail Link charges sellers a referral fee of 15% of the total sales price for most product categories, whereas Seller Central charges different referral fees ranging from 6% to 45% depending on the product category.
– Walmart Retail Link does not offer any fulfillment services to sellers, whereas Seller Central offers FBA and SFP as options for sellers to outsource their fulfillment needs.
– Walmart Retail Link does not have any advertising programs for sellers, whereas Seller Central offers Sponsored Products, Sponsored Brands, and Sponsored Display as paid advertising options for sellers to increase their exposure and sales.
– Walmart Retail Link does not have any brand protection or business programs for sellers, whereas Seller Central offers Brand Registry, Amazon Business, and Amazon Launchpad as programs for sellers to enhance their brand identity and reach new customer segments.
Conclusion
Seller Central is a powerful and versatile platform that allows third-party sellers to sell their products on Amazon and access various tools and features to grow their sales and improve their performance. By creating and optimizing your Seller Central account, you can increase your visibility, conversions, and sales on Amazon. You can also compare your Seller Central account with other platforms such as Walmart Retail Link to evaluate your strengths and weaknesses and identify new opportunities for your business.
