Introduction
When you intend to bring your brand to the Internet and embrace the digital age, you have to understand that your marketing methods have to change. For promoting and advertising an online business, you cannot use traditional, “offline” methods.
That is why digital marketing is such an expansive and important phenomenon in this day. Discussing digital marketing is one of the purposes of this post, which we will get to in a bit.
For now, suffice it to say that digital marketing is very multi-faceted, and there are many different sub-branches that it consists of. Dealing with all of those and executing them to a promising degree is not easy to do. You have to get help from AI-driven solutions. As to what these are and how they can be used…that is what we’re going to be looking at in detail in this post.
Understanding digital marketing
Digital marketing is essentially the type of marketing that is done via the medium of the Internet. Any marketing activity that requires the Internet can be cordoned off in the category of digital marketing.
In the coming sections, we’re going to be talking about AI in some specific types of digital marketing. To make those explanations helpful and easy to understand, we’re going to look at those specific types here in this part:
- Content marketing: Content marketing is perhaps the most multi-valent and multi-faceted sub-branch of digital marketing. It is basically the name given to the type of marketing that involves content of any kind, e.g., written texts, images, visuals, and so on. Usually, content marketing takes the form of blogs, newsletters, etc.
- Email marketing: Email marketing is the type of digital marketing in which the product, service, or brand in question is promoted via email. Email messages are sent to a particular set of recipients to make them aware of the offering or to coax them into making a visit or making a purchase.
- Social media marketing: Social media marketing – which is shortened as SMM – is the type of digital marketing in which the marketing material is shared through social media. This usually takes the form of posts, polls, and the like.
Moving on, we will now look at how you can do these types of marketing with the help of AI.
Content marketing and AI
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AI-driven content creation
In content marketing, the content used for marketing purposes has to be high-quality. On top of being high-quality, it has to be frequent and regular in its publishing.
If you create content with AI, you can make sure of both of these aspects. Nowadays, there are different online content-generation tools that you can use. You can use them to create content for your blogs or your website, etc.
Content generators, as they are called, can be used for short-form and long-form content.
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AI-driven content optimization
When you’re writing for marketing purposes, you have to make sure that your content is optimized and free from all types of errors and mistakes.
There are different steps that you have to take to optimize your text. You have to first check and remove all types of grammar and spelling errors from it. You also have to find and remove any readability issues that it may contain.
For all of these different steps, there are dedicated online tools that you can use. You can use grammar checkers for finding and removing grammar errors, readability checkers for readability issues, and so on.
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AI-driven analytics
Content marketing does not mean simply creating, optimizing, and publishing content. It is more than that. You have to keep an eye on the performance of the content that you create. For example, if you are writing blogs, you have to see how many clicks and views it gets. If you are writing a newsletter, you have to see how many people received it warmly or otherwise (by unsubscribing, etc.).
There are different tools that you can use for this purpose. To check the performance of a blog, for example, you can use page traffic checkers. We will discuss some tools for this purpose in detail later on.
Social media marketing and AI
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AI-driven content creation
Just as AI can be used for content creation in content marketing, it can be used for the same purpose in social media marketing. The difference between the two is that while long-form content is typically used in content marketing, SMM requires smaller texts.
The same types of tools that we referred to above, i.e., content generators and AI assistants, can be used to create content for SMM. We will discuss a specific tool at the end of this post in the “Recommended Tools” section.
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AI-driven posting and publishing
AI can do a lot more for social media marketing than simple content creation. It can also enable you to automate the posting and publishing process. In other words, you can create a post that you want to publish on your social media platforms. Then, you can use AI-based software to schedule that particular post to be published at a specific time with specific settings.
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AI-driven insights
Social media insights can help you understand how well your activity is received by the users. If you publish a post, you can use insights like shares, upvotes, likes, etc., to see how popular it is.
Collecting and organizing these types of stats is well-nigh impossible if tools are not utilized. There are several AI-based tools and software available nowadays that can automate this process for you and provide you with the insights you need quickly and efficiently.
Email marketing and AI
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AI-driven email creation
Emails that are written for marketing purposes have to be concise and laconic. Marketing emails are an application and instance of copywriting – where you have to win the reader over quickly but lastingly.
Creating emails on your own can be tough – especially if you are not confident in your copywriting skills. Using generative AI tools for this can make things a lot easier for you.
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AI-driven email scheduling and sending
Just as SMM activity can be automated and scheduled with the help of AI software, the same thing can be done for emails. There are online tools like MailChimp – which we will discuss in a bit – that give you the whole thing: email creation, scheduling, and analytics all in one place.
You can choose to have specific emails sent at specific times to specific users. You can also automate emails to be triggered by certain actions done by the user.
Recommended AI Tools for Digital Marketing
In the section above, our focus has been to discuss the things that you can do with AI. We have not exactly discussed which AI tools can be useful for the mentioned purposes. Before we wrap this thing up, we’re going to talk about a few of them so that you know which ones you should use for the aforementioned purposes.
1. ChatGPT
ChatGPT is a name that nowadays almost everyone knows about. It is an AI-assistant that is made using generative AI models, namely GPT-3.5 and GPT-4.
The purpose and function of ChatGPT are simple yet expansive. It can process and respond to any textual information that you provide to it.
In the context of our discussion above, however, the main purpose for which ChatGPT can be used for digital marketing is content creation. You can ask it to create blogs, newsletter content, emails, social media post content, and literally anything else that you need.
The good thing about this tool is that it is able to understand complex instructions and provide outputs accordingly.
Features
- Free to use and access (GPT-4 mode is paid)
- Comes in the form of various different extensions/integrations
- Can understand complex instructions
- Provides unique outputs every time
2. MailChimp
We mentioned MailChimp in the section above. This online platform is primarily for email marketing. It can be used to create engaging email templates and automate the sending process.
Marketers can also use it to get insights into the success of their email campaigns.
Features
- Provides various paid plans for different user needs
- Can be used to create automated “Customer Journeys” (for sending specific messages to customers at different points of the sales funnel)
- Can be used for A/B email testing
- Allows users to create interactive AMP emails
3. Summarizer
We mentioned how quality content is necessary for digital marketing. One of the things that marks the quality of content is when you make it wordy and use unnecessary things.
The content optimization process involves different steps and phases. If done correctly, it can leave the content to the point without discussing something irrelevant.
Summarizer.org is an online toolkit that comes with various different tools, like summarizer and paraphrase tools. The main tool is its summarizer that utilizes AI-powered algorithms on its backend. They can let you concise any lengthy content by removing unnecessary things from it. In all that process, the main points remain the same.
In branding, Summarizer.org comes in very handy to turn lengthy pieces into short ones so that readers can easily and quickly understand them.
Features
- The tool is free to access.
- Comes with a 3,000 free word limit.
- Provides a wide range of online tools
- Works on AI-based algorithms to accurately summarize the text.
Conclusion
AI has brought about a big change in digital marketing.
In the post above, we’ve looked at what digital marketing is, the types it consists of, and the ways in which it can be improved using AI.
The bigger your brand is and the bigger your marketing operations are, the more help you will require from AI to keep the marketing consistent and effective.
