Did you know that there are an estimated 4.89 billion social media users worldwide?
Many businesses struggle with what’s best for their marketing strategy and what to include. In terms of social media, there are many options, but not all are going to be beneficial for your business.
Ignoring this strategy could be the difference in gaining loyal followers or losing all of your current ones. Want to know more about the best social media content?
See below for many different examples that you can try for yourself to keep your audience engaged.
1. Texts-Only Posts
Quotes, updates, short messages, or even a simple call-to-action can be powerful when used responsibly. Text-only posts are also great for sparking discussion or succinctly providing information.
They can increase visibility by providing concise information to followers and giving them an easy way to comment or share the post. These are critical for making a brand or message stand out and creating engaging conversations with followers.
2. Live Streaming
Offering live streams on platforms such as YouTube and Facebook Live allows viewers to engage with you in real-time and ask questions. Live streaming is also ideal for product demonstrations, interviews, webinars, and conferences.
Live streaming can allow your followers to connect with your business uniquely and genuinely. It adds additional value and gives an insider view of events, launches, and campaigns.
3. Images
It can be used in various ways such as showcasing products, supporting promotions, or sharing inspiring quotes. In addition to breaking up text, they can also be used to present information in an appealing manner.
Use quality photos relevant to the content strategy being shared. Ensure the wheel, whenever possible, and images are appropriately sized for the platform and optimized to load quickly and efficiently.
When choosing stock images, ensure they are relevant and shouldn’t be used too often to avoid appearing repetitive.
4. A Protracted Video
When crafting an effective social media strategy for a protracted video, it’s essential to include engaging and memorable content. Including various social media content marketing is necessary to bring the footage alive and keep your audience interested.
This could be in the form of eye-catching visuals, such as GIFs, infographics, or even short clips from the video itself. Creative hashtags can help build a hashtag culture around the video and encourage others to join the discussion.
5. GIFs and Memes
GIFs and memes add an element of interactivity and humor to posts and encourage user engagement. GIFs can be used in multiple ways – as part of a story, as a call-to-action, or on their own to emphasize an emotion.
Memes also help to make posts more relatable and relatable – whether it is a funny meme or one that helps illustrate a point.
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Guidelines for Shareable Social Media Content
Effective social media content should include various types – from audio and video to industry news and company updates. Range should tailor to meet the needs of your audience and provide value.
Engage with your followers, be authentic, and create content they’ll be keen to interact with. Your content doesn’t have to be boring! Get creative! Give it a go and start amplifying your reach today.
Contact us today and see what we can do for you!
