When you are trying to raise money for a good cause, whether it’s a charity or a political fundraiser, there are a few things to try out to ensure that you get the most out of the fundraising campaign.
And, like most modern things, the most successful options available today are based around digital contacts, and specifically, text messages. If you have never considered SMS non-profit marketing, you could be missing out, as research has found that less than 20% of all non-profit organizations use this technique, despite it yielding the best results!
So, with that in mind, how do you get started with using SMS to help you raise funds? Here are some marketing tips that will help to simplify the process.
Devise Your Strategy
First things first, you will need to sit down and work out how you intend to contact people to support your charity or political fundraiser.
This will involve aiming to figure out which techniques work and which ones do not. For instance, while it is typically associated with political fundraising, going door to door is no longer considered the best way to raise awareness for a candidate. And, as mentioned before, if you want success, you will likely need to go digital and have text messages sent to potential contributors, along with emails, a website, and a social media page. This may all sound overwhelming, so you may need a bit of support, which is where software like Tatango can help, as they have experience with executing successful SMS campaigns.
Urgency is Key
People are more likely to donate or to even buy a product if there is a sense of urgency around it. So, with any of the techniques, you intend to use, make sure that there appears to be a time limitation. You will find that more people take action sooner rather than later so that they don’t forget and miss out.
Focus on the Slogan
Whenever you are raising money for a political campaign, try not to focus so much on the candidate but rather focus on the slogan or the message that underpins them. Most people donated to former President Trump’s campaign because they were fond of the slogan ‘Make America Great Again,’ rather than the man himself.
Know Your Target
It is all fine to send out thousands of emails to everyone around the United States, trying to get them to donate to your cause, but if they have not previously shown that they support your political party, then it is likely the emails will end up in their spam folder.
Focus on people who have expressed interest in your party before, and if possible, ask them to complete questionnaires after they have donated, so you will know in the future which aspect of your campaign they are the most passionate about. This will make future campaigns more successful.
Links In The Message
If you are sending out text messages to potential donors, why not include a call-to-action button that links to your cause’s website? This will allow you to identify which people follow the links from the texts to the website and can help you to monitor the success of this aspect of the campaign.
Send Gifts
You will be amazed at how much more successful a donation campaign will be if there are gifts given for each donation. These don’t have to be physical gifts. It can involve coupons to use on websites or can even be information via email or video about how much the person’s donation has benefited the cause.
